Privacy Policy

1. Overview

Your privacy matters to us. This Privacy Policy explains how Little Earthlings collects, uses, and protects your personal information when you visit our website or make a purchase.

We handle all data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you consent to the practices described below.

2. Information We Collect

We collect information that helps us process your order, improve your experience, and communicate with you.

This may include:

  • Personal details (name, billing/shipping address, email, phone number)
  • Order information (products purchased, payment method, transaction details)
  • Website usage (cookies, analytics, preferences)

3. How We Use Your Information

We use your data to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and support messages
  • Improve our website and product offering
  • Respond to enquiries and customer service requests
  • Share gentle updates and offers (only if you’ve opted in to our newsletter)

We never sell or rent your data.

4. Data Storage & Security

Your information is stored securely on systems that comply with GDPR. We take reasonable steps to protect your data from loss, misuse, or unauthorised access.

Payment information is processed by trusted third-party providers (such as Shopify Payments, PayPal, or Stripe) and is not stored by us.

5. Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. You can adjust your browser settings to refuse cookies, though this may affect site functionality.

6. Email Marketing

If you choose to join our mailing list, we’ll send occasional updates about new collections, gentle inspiration, and special offers. You can unsubscribe at any time via the link in our emails.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request corrections or updates
  • Request deletion (“right to be forgotten”)
  • Withdraw consent for marketing communications

To exercise these rights, please contact us at hello@littleearthlings.co

8. Third-Party Services

We may share your data with trusted partners who help us operate our business (e.g. Shopify, payment gateways, shipping providers). These services only use your data as necessary to perform their functions.

9. Links to Other Websites

Our site may contain links to external websites (e.g. Instagram). We are not responsible for the privacy practices of those sites, so please review their policies before sharing personal data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

11. Contact

If you have any questions or concerns about this policy, please contact us at hello@littleearthlings.co. We’ll be happy to help.